Readers will be able to create a profile with the mobile app, allowing them to select favourite topics and stay informed about them through personalized homepages and push notifications. However, they will also be able to collect points and build their level of engagement. The idea of task 3.6 User profile should be fun – gamification and collecting the points is to develop fun way for readers to interact with medias, but with no need for prizes to be given out each time. Maybe building fun avatar can be enough? Or by collecting badges for achievements, like the video-gaming industry is doing. These badges will be shown through all interaction within the app and website, making them recognizable in the local community.
This task works on this concept, collecting best practices around the world and from all partners, to find the best way to make the experience fun and engaging for the readers and attractive for the sponsors. In order to get the needed information from the project partners on their needs regarding gamification, a short survey was conducted among the partners.
You can find the main findings here - Report on gamification
The implementation of the project NEWLOCAL (New approaches for local media) is co-funded by the European Union.
Programme: Creative Europe Programme (CREA)
Call: NEWS-Journalism partnerships (CREA-CROSS-2022-JOURPART)
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Supported by @creative.eu