The NEWLOCAL project is an ambitious initiative aimed at enhancing the digital transformation of local media companies in Croatia, Slovenia, Serbia and Montenegro.
The project, formed by a consortium of 10 local media outlets with diverse backgrounds in radio, print and online media, focused on creating sustainable business models for local media through technological innovation, audience
engagement and increased advertising revenue. Over the course of the project, key innovations have been introduced, such as mobile apps for media outlets, new interactivity tools, gamification features and personalized content to improve user engagement and satisfaction.
This document outlines the key findings, technologies developed, methodologies adopted and outcomes achieved, serving also as a guide for other local media across Europe.
This final White Paper offers a comprehensive overview of the project's development, key findings, and results. It provides a roadmap for local media companies seeking to navigate the digital transformation journey, offering insights into successful strategies, challenges faced, and the critical role of innovation in the future of local media.
The document is available here - WHITE PAPER
The implementation of the project NEWLOCAL (New approaches for local media) is co-funded by the European Union.
Programme: Creative Europe Programme (CREA)
Call: NEWS-Journalism partnerships (CREA-CROSS-2022-JOURPART)
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