Local media have an advantage in direct access to local users and in serving content that does not compete with big national media. However, the target market is small, and advertisers are frequently not interested in cooperating with small media companies.
Through the NEWLOCAL cooperative project, our consortium of local media companies will develop a new approach to the audience, which will also help us develop new products and opportunities for increasing advertising revenue. We will focus on new technology, first in the form of mobile apps for all consortium partners' media and then on developing tools to improve interactivity with our users. We will focus on polls, quizzes, smart push notifications, gamification, user-generated content and personalization of the content for every user.
We will focus on internal know-how sharing during the project through conferences, workshops, reports, and work exchange programmes. But, we will also make our knowledge public, as our findings will be available through the project's website for all interested local media to learn about our activities, experiments and what has worked and what hasn't.
The project will have a significant impact on sustainability, competitiveness and long-term success.
The consortium for NEWLOCAL project is composed of 10 local media companies from 4 countries (Slovenia, Croatia, Serbia, and Montenegro). We come from diverse backgrounds (radio, print, online), but we are all now established digital media, with editorial teams for online production and increasing online revenues.
Who's Participating?
The NEWLOCAL consortium is a diverse group of 10 local media companies from four different countries:
From Croatia (HR)
Varazdinske vijesti d.d.
Sjeverni pol d.o.o.
RI PORTAL j. d. o. o.
Pro Media d.o.o.
From Serbia (RS)
Tim za razvoj i integracije
doo Radio Magnum-18
Privredno drustvo Boom93 d.o.o.
From Slovenia (SI)
NT&RC d.o.o.
RADIO TEDNIK PTUJ, druzba za casopisno in radijsko dejavnost, d. o. o.
From Montenegro (ME)
Digital media factory doo