During the task 3.2 Interactivity through quizzes of the NEWLOCAL project, the idea was to create models of fun quizzes that all partners can use in order to improve audience interactivity.
This task was focused on developing a tool that will enable partners to place longer quizzes and connect them to the competitions. Task looked at developing and implementing quizzes from the editorial point of view, from the point of view of readers, but also from the point of view of potential sponsors. Task will be continual through the whole project and will answer questions like: What is the best way to publish them? How to work on them on technical side? What should they look like? Which types and areas of questions would be the best? When to publish them, and how to attract the audience? Is it better to keep them internal on the website and in the app, or spread via social media as well, etc.
In order to get the needed information from the project partners on their needs regarding the development and implementation of quizzes, a short survey was conducted among the partners.
All ten project partners filled out a survey with questions on how to develop quizzes as a model of interactivity for users in their media, within mobile applications and/or websites.
The survey was divided into 4 parts:
1. Editorial questions
2. Technical aspects
3. Monetization and Sponsorships
4. Distribution and Promotion
You can find the main findings here - Report on quizzes
The implementation of the project NEWLOCAL (New approaches for local media) is co-funded by the European Union.
Programme: Creative Europe Programme (CREA)
Call: NEWS-Journalism partnerships (CREA-CROSS-2022-JOURPART)
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Supported by @creative.eu