The consortium of the NEWLOCAL project is composed of 10 local media companies from 4 countries (Slovenia, Croatia, Serbia, and Montenegro).

Through the NEWLOCAL cooperative project, the consortium of local media companies will develop a new approach to the audience, which will help them develop new products and opportunities for increasing advertising revenue. As a part of the project, the consortium is organizing an Online workshop with the title "New tools and monetization opportunities".

The workshop will be held on April 25th 2024, from 13:00 to 14:30 CET.

Link for applications: https://forms.gle/hBKYD4jm3m4pizdp8

Topic of Workshop - How to use tools in the editing process and make a profit

Innovations: The potential for development and implementation of new tools and solutions will be explored.
Monetization: Special focus will be on how to commercialize new ideas and tools, i.e. how to make a profit from them.
Current Practices: Workshops will focus on the latest methods and techniques of using tools in the editorial and production process.

The workshop is divided into two parts:
• Commercialization: This part of the workshop will focus on strategies for turning innovative ideas and new tools into profitable products or services, with special reference to social media.
• Production and editing: This part of the workshop will deal with the practical application of new tools in everyday work.

AGENDA

13:00 – 13:15     Introduction
•    Varaždinske vijesti (HR) – NEWLOCAL project 
•    Mihajlo Stojković (SRB) – InfoVranjske.rs

13:15 – 14:00 Workshop
Room 1: 
•    Lecture: Media editing in the Balkans
 Room 2: 
•    Lecture: New tools and content monetization

14:00 -  14:30  Discussion and questions

The implementation of the project NEWLOCAL (New approaches for local media) is co-funded by the European Union.

Programme: Creative Europe Programme (CREA)

Call: NEWS-Journalism partnerships (CREA-CROSS-2022-JOURPART)

#creativeeurope 
Supported by @creative.eu