Gathering information through polls to find out people's opinions and attitudes on various topics and polling public opinion is still very popular.
Because of this, local media often have polls on their portals or inside their applications through which readers are able to express their views and opinions.
The editors use these results for the texts and topics they cover, in order to present the readers' opinion to the interlocutors.
The results of anonymous polls are much more relevant than the immediate, direct ones, which are done by phone or in direct contact.
What is specific for small communities is that when a poll appears on the portal/application, there is also a lot of sharing and lobbying about who to vote for or who to support. However, anonymity allows each individual to express their opinion freely.
Polls are a good input for local media on what topics to cover and what citizens support or do not want in their city.